Having worked over 15 years in online business world, I want to talk about two problems I have been watching grow over the past 2 years. Because I do not think most entrepreneurs are talking about them seriously enough.
The first problem: the old playbook is broken
I know I've said it before: the marketing strategies that worked five years ago are not working anymore. The funnels, the launch sequences, the content cadences, the engagement tactics... They have stopped producing the results they used to produce.
The trouble is that most entrepreneurs do not realise the market itself has changed. They keep playing the old playbook harder. More posts, more emails, more launches, more pressure. When it does not work, they conclude there is something wrong with them, with their offer, with their consistency. They give up and try a different business, when the real issue is that they are using strategies designed for a market that's no longer there.
What has changed? Many things that together influence the market today. The pandemic brought a wave of entrepreneurs online to offer their services online. Among them, were scammers who did not deliver what they promised. So people got suspicious, for a good reason. It's harder than ever to win their trust. So if your first offer is 197 €, they won't buy. The price too high for the first product, unless they really trust you and it's a problem they needed you to solve for them like yesterday.
AI was supposed to be helpful. And it is, when you know how to use it. But most entrepreneurs are using it wrong. If you ask ChatGPT to write your social posts, those posts sound exactly like every other post written by every other entrepreneur using ChatGPT. When everyone sounds the same, nothing stands out. AI has become a sameness machine. And in the market where it's more important than ever to stand out from others, if your messaging is just like everybody else's, that's simply not going to happen.
Also, the business platforms have not helped. Most of them still serve up generic templates and tell you to fill in the blanks. The entrepreneur is left on their own to figure out the actual strategy, the actual messaging, the actual positioning. The platforms are not built for the market we are in now. Which is fine, they still let you run your business, but I started to think outside of the box: what if a platform could actually help its client to succeed and support also with strategies, not just features?
So if you are struggling with a business that isn't generating the results that you want, I have something transformational for you. Keep reading.
The second problem: the kill switch
This is the one most entrepreneurs are not yet taking seriously. I think they will soon.
Over the past year, we have all watched something that previously felt theoretical become very real. US American technology platforms can be used as instruments of political pressure. Access to your business operations, tools, your data, your customers, payment systems, can be cut off because of decisions made in Washington, not because of anything you did.
Unfortunately, this is not a future hypothesis. The Chief Prosecutor of the International Criminal Court was cut off from Microsoft last year. European officials have been hit with visa sanctions for doing their regulatory jobs. The American administration is using tariffs as a political instrument, including against European countries. A specific memorandum threatens additional tariffs on countries that regulate US tech firms. This is the reality we operate today.
For most of us, it's easy to think that this is not a problem today. It is. The entire point is that you do not know which day things escalate and the kill switch will be pulled. If you are running your business on US American infrastructure, that risk is sitting in your business every single day. Most entrepreneurs are choosing to ignore it because dealing with it sounds like a big project. Luckily, it does not have to be. But imagine how big project it will be when you lose access to the platform your business operates in because of politics. You'll lose access to everything you've built, cannot receive payments anymore... all of it, gone. That's why it's called the kill switch. It's very smart risk reversal to do that work now.
The answer to both problems is Dolcefy
I have spent the past months building something specifically to solve both of these problems together. That's why I created Dolcefy.
Dolcefy is the first fully European all-in-one platform with inbuilt smart strategies for digital entrepreneurs. Every piece of infrastructure is in Europe. Your data stays in your jurisdiction. Your business continues whether the political weather changes or not. Everything works under the EU legislation, so you won't have problems you have with the US American platforms regarding GDPR, accounting, VAT etc.
But infrastructure is only half of it. Dolcefy is built around the Dolce Method™, the five-phase framework I have developed over fifteen years of building businesses and helping other entrepreneurs build theirs. The method gives you a clear offer suite that moves a customer from one step to the next, built on strategies that actually work in the post-pandemic market of 2026.
What makes Dolcefy different?
I have put all of my knowledge about online marketing into this platform to help you succeed in your business. My bold vision is to include features that will help you run your business on one platform alone. But that alone is not the revolutionary idea. There are several all-in-one platforms to choose from. Instead, I have included strategic tools that other platforms don't offer. Tools that will help you build your business successfully from scratch, starting with the very foundations and moving on to the everyday messaging. And not on a generic AI level like most do, but built on data that comes from the market.
Inside Dolcefy, there are agentic workflows that help you run your business and talk to your client in their language. It researches your specific market: the language your customers use, the phrases they search for, the way they describe their problems. Then it helps you create communication that speaks directly to your market in their own words. Think of sales pages, social media posts, hooks and newsletters. It is built into the platform and you can use it in your everyday work. It has already served my early clients and given them a clear picture of how to position themselves, how to brand themselves, how to market themselves. And you can be next to experience how it transforms your business and messaging.
Why this makes a huge difference, is because if you use general AI prompts to generate eg. your social media posts, you get general posts that everyone else is doing and that nobody reads. Even if you train your AI for your voice, the end result is the same. When you have an AI agent in between, it will study the market, use clients' own words, and that way you will talk to them with their own words, not AI's words. That will make you and your message land on a whole new level. And it will still give you the benefits of AI and save you tons of time. What used to take us days to do the market research, Dolcefy Intelligence will now do it for you in just 3 minutes.
Want to be an early adopter?
I'm searching for 10 entrepreneurs who are ready to build their business on a European foundation, using a strategic method that works in 2026 for my founder member launch programme.
You will get full unlimited access to Dolcefy at a very special founding price, plus with weekly group advisory calls for the first twelve weeks and monthly calls for the following nine months.
During those 12 weeks I will show you how you can build your business on Dolcefy. We will be building the foundation, one step at a time, with AI agents handling the strategic and analytical work alongside you. I'll show you how to use the agentic workflows to establish your brand, how to build your strategic offer suite and then bring that all to your clients on Dolcefy platform.
In this founder's programme, week by week we build foundation research, your brand positioning, your messaging, your offer suite. Then your sales pages, one offer at a time, with the messages pulled from the market, using strategic templates and messaging built on your foundation research. Then your email sequences, your social content, your automations. By week twelve, you have a business built on the Dolcefy platform, with a complete offer suite, with messaging that actually speaks to your market, and with automations that run while you sleep.
What Dolcefy already does today
Dolcefy is in early launch phase, and the platform already handles:
- Website building
- Payments (Mollie + wire transfers)
- Physical and digital products
- Online courses
- Email marketing (this newsletter is sent from Dolcefy)
- Invoicing
- Project management
- Web shop
- Surveys
- Accounting
- First AI agents
New features are added regularly as we shape the platform together with our founding members.
After the first twelve weeks, when your business is established and built on a solid base, we shift to monthly group coaching for nine more months, so you continue building, refining and scaling without getting stuck.
Whether you are just starting out or already running a steady business, this founders' program meets you where you are. The one thing that matters is that you are ready to build on this foundation. Dolcefy is your platform of choice for the next decade. The Dolce Method™ is your operating system. The Founding 10 is your starting cohort.
What you receive
Full access to the Dolcefy platform at the AGENTIC tier. This includes all AI workflows, and all features unlimited.
Twelve weeks of weekly group advisory, followed by nine months of monthly group coaching.
Direct influence on the platform roadmap as a founding member.
Founding member rate locked in at 97 EUR per month for as long as you remain a member, even when the public price increases.
For comparison, the advisory alone, at typical group advisory rates, is worth 497 € per month. Normal price for Dolcefy Agentic tier will be 247 € per month. Total value of this programme is 8928 € for the whole year.
Your founding member investment is only 97 € per month or 1164 € per year, including both the platform and the group advisory. 12 month commitment, then you decide if you want to continue.
The application process
I am choosing the ten entrepreneurs I want to build this with. The application is how we both find out whether this is the right fit. It takes about 10-15 minutes. I read and answer every single one personally.
Applications close on 31 May 2026. I will invite some applicants to a 30-minute conversation between 1 and 10 June. The program begins on 15 June 2026.
Whether or not you are selected, I will personally let you know.
Click here to Apply for the Founding 10
If you have questions, reply to this email. I read and reply every message.
With gratitude,
Heidi